I design & build things for adoption and positive culture change. My passion is building and leading multidisciplinary teams.
I lead Design & Strategy at Philips Sonicare.
The Oral Healthcare business at Philips is an iconic division. Sonicare makes electric toothbrushes for all age groups. Projects and responsibilities span from managing the connected app portfolio to subscriptions, dental professional engagements and insurance partnerships.
My 18+ year career began in the world of Product Design and has expanded into the realm of UX, Services and Strategy. My work spans sectors of transportation, lifestyle products, consumer electronics, industrial safety & healthcare. I have a record of successful, award winning product launches in Asia, Europe & the Americas.
Product strategy & design for Sonicare.
Winner of CES 2021 & Red Dot awards, these toothbrushes were designed to deepen the D2C relationships.
Service Design to improve oral and systemic health.
Designing an ecosystem of apps, products and services for Sonicare to support insurance partnerships.
Booking & service experiences for Scandinavian airlines.
Re-designing the experience of pre-flight and on-flight dining.
Employee experience design for Fannie Mae.
Design to support change management for a finance giant.
Connected systems for Kimberly-Clark Professional.
IoT enabled washroom management systems to improve efficiency in maintenance and customer satisfaction.
Reimagining the Dishwasher.
Dishwasher design that won the Spark International Design award in 2012.
